Google Analytics is insanely complicated now. I just went back to it after a few years away from the product, and perhaps it is justified, but this thing is insane. I cannot understand it anymore.
In the early days “a single line of code to produce cool charts” made sense.
Now I guess really sophisticated users and their high-performance demands have made the product superpowerful.
Even stuff like chartbeat or clicky is specialized on those needs.
So here is something at the world needs: a service that gives you a pixel that you can put anywhere. Any email, on your website, on any screen of an application. And that produces cool charts. That’s it.