The Rocket Metaphor for Startups

Build the rocket.

Test the rocket.

Launch the rocket. Go really fast! Intense! Get outside of gravity!

– Things can go wrong at this stage and a well-done plan might blow up

– Things can run out of fuel before exiting gravity, and you die

– In general, this is just how hard startups are. There is no gradual in this metaphor

Orbit. Now you are safe…but where do you go from here? Oxygen is limited.

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