Let’s say you have a product concept. You are an outsider. How can you win?
Incumbents ape Apple: launch big, perfect, simple, closed, expensive.
Challengers rarely can.
Today, this is their rule book:
Open source or bold dev platform.
Challenge the big boys. Disrupt them on price. Go where they won’t.
Sell online before there is a product. Eg Kickstarter.
Ship to devs early.
Ship online next
Be a mission driven community not a product.
This is basically Pebbl or Ouya or many other gadgets of the last 2 years.
Is Google Glass like this? By releasing super duper early, Google is actually a sort of nerd underdog. They arent going to big bang #fail.
Nexus Q on the other hand…