Old Values vs. New Values.

Check this out. The old way of centering your company and its values as they address the world was BRAND

Coca Cola – to refresh the world
http://www.coca-colacompany.com/our-company/mission-vision-values

fast forward a bit

Google – to organize the world’s information

smaller companies working now:

ThinkUp – nice to be nice, leave the web/world better
https://www.thinkup.com/join/about/values.php

Genius – “worse is better”
http://meta.genius.com/Genius-the-genius-isms-annotated

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