Check this out. The old way of centering your company and its values as they address the world was BRAND
Coca Cola – to refresh the world
http://www.coca-colacompany.com/our-company/mission-vision-values
fast forward a bit
Google – to organize the world’s information
smaller companies working now:
ThinkUp – nice to be nice, leave the web/world better
https://www.thinkup.com/join/about/values.php
Genius – “worse is better”
http://meta.genius.com/Genius-the-genius-isms-annotated