Experienced startup people value ideas hardly at all. What have you made? That is the question.
Still most ideas aren’t so creative. Here are some good ideas:
Drucker’s book about entrepreneurship is good.
And Maria Popova has this list:
Creativity & Innovation
Switch perspectives, the more often and the more diverse, the better.
Question everything, don’t accept [just] anything.
Chunk up (generalize the problem at hand by making it more abstract) and also chunk down (go deeper and deeper to the root of the issue by making it more specific).
Change the sentences and the words of the problem statement by rephrasing it. Use whatever words you’d like to.
There’s no right and wrong. Separate the parts from the whole.”