Forget what you know about marketing to startups

For a world busy cloning Basecamp for every possible simple web service from screenshot sharing to uptime alerts to Rails, consider what the biggest best baddest of all is doing.

No airy fairy drawings or giant buttons with whimsical “right this minute!” pitches.

Instead, witness Amazon Web Services: – forests of prose – acronyms galore – neologisms like bucket – jargon like latency – no “how it works” illustration or video

Believe it.

Amol Sarva, Ph.D. // [email protected] // 678-8ASARVA // @amol

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