James Victore at MoMA
Basic framework for getting people to use stuff. It’s either to get laid (like Champagne, above) or get paid (success at work, productivity, doing more).
There isn’t a third one, “have fun”. Fun is typically an aspect of how you do the above.
I overheard this framework recently from some wisemen advising a great startup. Seems reasonable to me. I don’t do anything fun…